The World Brands Foundation (TWBF)
Petaling Jaya, Selangor
TBAC | IBES - International Brand Excellence Standard is a brand excellence standard published by The BrandLaureate Accreditation Council (TBAC), established under The World Brands Foundation (TWBF). It is a standard, not an award, and it is separate from academic accreditation. Brands show evidence across Six Trust Pillars: Brand Strategy and Position; Governance and Brand Care; Customer and Staff Experience; Money and Market Strength; New Ideas and Change; and Ethics, Environment, and Trust. Any brand can begin with the free Brand Snapshot (24 questions, about 10 minutes). The Snapshot is a self-check only. Learn more at https://www.tbac.ac.
Contact
- Phone
- +603 7710 0348
- +33 6 13 92 62 64
- Website
- tbac.ac
- Address
- 39B-41B Jalan SS21/60, Damansara Utama, 47400, Petaling Jaya, Selangor
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